At just 28 years old, Bikash Waling Rai has redefined comfort and convenience for Bhutanese households through his enterprise, Bikash Easy Shopping. Launched in 2018, the business offers a wide range of high-quality products, from plush mattresses to cozy sofas, making comfort more accessible to the Bhutanese community.

Bikash’s journey to entrepreneurship began with a bold career shift. Starting as a journalist and venturing into hospitality, he gained valuable experience but yearned for a greater sense of purpose. He finally found his passion in the world of business.

However, the road to success was far from easy. Bikash faced significant financial constraints, with his family unable to provide the necessary funds to start the business. Nonetheless, he began by selling simple kitchen items and gradually expanded his product line to include furniture, using his savings to grow his business.

Despite lacking a formal business education, Bikash learned everything himself. He turned to self-learning, immersing himself in books and online marketing and business management courses. This self-learning helped him navigate the challenges of the pandemic and continues to be a valuable part of his success.

Bikash is committed to providing high-quality products and excellent customer service. He believes in going the extra mile, even offering home repairs for his customers. He also sees competition as a positive force, pushing him to be more creative and innovative in his marketing. “It’s not just about great products; it’s about effectively communicating their value to customers,” he says.

Today, Bikash Easy Shopping is a well-known and trusted business in Bhutan, serving over 30,000 customers. The company employs eight people and supports local furniture manufacturers, helping to reduce reliance on imports.

For Bikash, his business is more than just about making money. He wants to help people live more comfortably and provide job opportunities for young people in Bhutan. Bikash’s entrepreneurial story is one of resilience, passion, and innovation. He encourages aspiring entrepreneurs to “start small, think big, and stay patient.” His advice stems from his own journey of overcoming challenges and steadily building a successful business.

Looking ahead, Bikash has ambitious plans to expand his business and publish a book, further solidifying his impact as an entrepreneur. His story is a powerful reminder of how perseverance and vision can transform challenges into opportunities. Through Bikash Easy Shopping, he is not only making comfort accessible to Bhutanese homes but also inspiring the next generation of entrepreneurs to dream big and work hard.