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Ashika Gurung is the Owner of Peunchas Station, a clothing business that has grown from a small home-based venture into a well-established store. Leveraging social media platforms and a strong customer base, the brand has positioned itself as a leading name in affordable, high-quality fashion that aligns with modern trends at Paro.
With a deep passion for fashion and a strong entrepreneurial drive, she recognized an opportunity to create a brand that reflected both style and accessibility. Determined to be financially independent, she built her business entirely on personal savings from a scholarship, reinvesting profits to drive its growth.
Starting with a limited budget posed significant challenges, and as the business expanded, competition intensified. To stay ahead, she focused on market trends and brand differentiation, using creative content and innovative strategies to establish a distinct identity in the fashion industry.
She believes that entrepreneurship extends beyond business ownership—it is about transforming ideas into reality, problem-solving, and taking calculated risks. For aspiring entrepreneurs, she emphasizes that a strong idea holds more value than initial capital. Dedication, consistency, and adaptability are essential to long-term success.
The mission of Entrepreneur Magazine Bhutan is to empower entrepreneurs, foster innovation, and promote economic growth in the Kingdom. By sharing success stories, offering valuable resources, and facilitating dialogue among stakeholders, the magazine aims to create a vibrant entrepreneurial ecosystem that contributes to Bhutan’s prosperity and sustainability
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