Dorji Gyeltshen, a 40-year-old in Sarpang – transits his love for organic tea into a thriving business that not only reflects his zeal but also inspires a generation of aspiring entrepreneurs. With a Master’s degree in Business Administration as his foundation, Gyeltshen embarked on an entrepreneurial voyage in 2019, giving birth to B-Organic, a venture that strives to redefine Bhutan’s agricultural landscape and invigorate the nation’s economy through the principles of organic farming.
Gyeltshen’s odyssey began with a simple yet profound passion for organic tea. This spark kindled his curiosity, leading him on a journey to explore the diverse universe of teas, amassing a collection that would become a testament to his devotion.
Harnessing the abundant natural resources of Bhutan, he channeled this fervor into the establishment of B-Organic. The company’s objective went beyond crafting organic tea; it aimed to create new avenues of employment for farmers and alleviate the country’s reliance on imports.
Dorji Gyeltshen shared, “The longing to craft something truly unique and to have complete control over my destiny has always been my driving force. Innovation is my forte, and I relish the challenge of finding novel solutions to overcome obstacles and meet emerging needs.”
However, his journey was not solely self-centered. Gyeltshen’s satisfaction also lies in contributing to the growth and prosperity of his nation. “Establishing my own business grants me the opportunity to play an active role in job creation and contribute to building a stronger, more prosperous nation,” he affirmed.
The jewel in B-Organic’s crown is its flagship product – organic buckwheat tea. Cultivated from locally sourced buckwheat, this tea provides a caffeine-free, health-conscious option for tea enthusiasts who prioritize organic choices.
Nevertheless, Gyeltshen’s path was not devoid of challenges. One of the most formidable hurdles arose during the pursuit of export certification. Maintaining consistent quality standards from cultivation to the final product proved to be a formidable undertaking.
Gyeltshen’s tenacity and determination empowered him to confront this challenge head-on. He set out to enhance product valuation and explore global markets. Building consumer trust, creating value, expanding networks, and adhering to stringent export standards became the cornerstones of his approach. Through relentless effort, B-Organic overcame the certification barriers, catapulting the brand onto the global stage.
Reflecting on his journey, Gyeltshen’s perspective on setbacks stands as a beacon of wisdom. “Setbacks are not failures; they are stepping stones to growth. Each setback holds valuable lessons that refine my business strategies,” he shared.
He emphasized that rigorous risk assessment, nimble decision-making, meticulous planning, goal setting, single-task focus, and prioritizing self-care are pivotal for surmounting challenges and learning from failures.
For aspiring entrepreneurs, Gyeltshen’s counsel is to embrace risk, champion innovation, and cultivate sustainable business ideas. He encourages them to stay inquisitive, stay the course, and welcome fresh experiences. His journey underscores the transformative potential of dedication, passion, and an insatiable hunger for knowledge in transforming dreams into tangible achievements.
Dorji Gyeltshen’s expedition, from tea enthusiast to organic pioneer, stands as a testament to the potency of personal ardor and its ripple effects on societal betterment. B-Organic not only lends support to local farmers but also serves as a beacon of hope for a more sustainable and prosperous future for Bhutan, exemplifying the impact of entrepreneurship on national progress.
By Tendrel Zangmo
