In a recent analysis of the e-wallet market, goBoB has asserted its dominance by securing a substantial share of 80.16 percent in transaction volume and an impressive 68.57 percent in transaction value. This places goBoB as the undisputed market leader, showcasing a robust and influential presence in the rapidly evolving e-wallet industry.
The data, compiled By RMA, reveals goBoB’s remarkable performance in both transaction volume and value, solidifying its position at the forefront of the competitive e-wallet landscape. The 80.16 percent transaction volume share underscores the widespread adoption of goBoB among users for various financial transactions, demonstrating a high level of trust and reliability associated with the platform.
Following closely behind goBoB, eTeeru emerges as the second-highest performer in the e-wallet market. With a respectable 13.94 percent share in transaction volume and 21.59 percent in transaction value, eTeeru has established itself as a significant player in the industry. The data suggests a notable user base and a considerable volume of transactions, contributing to eTeeru’s standing in the competitive market.
Bngul, holding a share of 5.80 percent in transaction volume and 9.84 percent in transaction value, secures its place in the market as a noteworthy contender. While not reaching the same heights as goBoB and eTeeru, Bngul’s presence is still impactful, catering to a specific segment of users with its e-wallet services.
On the other end of the spectrum, MyPay recorded the least transactions both in terms of volume and value. This data suggests a lower market share for MyPay, indicating potential challenges or areas for improvement in the highly competitive e-wallet industry.
The overall market dynamics reflect a diverse landscape with goBoB leading the way, followed by eTeeru, Bngul, and MyPay. As the e-wallet market continues to evolve, these statistics provide valuable insights into user preferences and market trends, guiding stakeholders in adapting strategies to meet the ever-changing demands of digital finance.
Sources: RMA
By Kinley Yonten
