Tashi Kheldon Dorji’s Journey
Tashi Kheldon Dorji, a vibrant entrepreneur from Tamshing, Bumthang, is making waves in the home-based business scene in Thimphu with her innovative venture, Illumi Craft. Graduating from the Christian University of Thailand with a bachelor’s degree in hospitality and tourism service, Tashi seamlessly blended her academic background with her creative flair to launch Illumi Craft on December 3, 2023.
Tashi’s journey from the serene landscapes of Bumthang to the bustling city of Thimphu is marked by her passion for creativity and dedication to quality. Drawing inspiration from her experiences in Thailand, where she was exposed to a rich tapestry of cultures and artistic traditions, Tashi brings a fresh and innovative approach to her craft.
“I was scrolling through Pinterest and saw the cutest candles. Their whimsical designs sparked a deep desire within me to create my own. I then delved into the art of candle making, pouring my passion into every meticulously crafted wax and carefully chosen fragrance,” Tashi shared. Despite not having
formal training, she learned most of her skills from YouTube and TikTok.
When selecting scents for her candles, Tashi takes a meticulous and sensory-driven approach. Her process begins with a deep appreciation for the power of fragrance to evoke emotions and create atmospheres. “I explore a wide range of aromatic possibilities, carefully curating a collection of scents that embody our desired moods and experiences. Drawing inspiration from nature, memories, and even the latest trends,
I seek scents that resonate with our customers and bring a sense of joy and tranquillity into their lives. Each scent is meticulously tested and refined until it perfectly captures the essence I envision, ensuring that our candles not only illuminate spaces but also fill them with captivating aromas that delight the senses,” she added.
“A typical day as a home-based candle maker blends creativity, organization, and hands-on work. My day usually starts with a cup of tea, reviewing my to-do list and prioritizing tasks. Mornings are dedicated to the production process: melting wax, blending fragrances, and pouring the mixture into molds or containers. This hands-on approach allows me to craft unique and captivating scents that will delight my customers. Once the candles cool and set, I focus on essential tasks like labeling and packaging the finished products, ensuring each candle reflects the brand’s aesthetic.”
Marketing and promoting my candles are also integral parts of her day. This involves updating social media platforms and responding to customer inquiries. Throughout the day, Tashi finds moments of inspiration, jotting down new scent combinations or design ideas for future candle collections. “Running a candle business from home has brought forth several challenges. Firstly, limited space has been a constant hurdle. Working within the confines of a home means finding efficient ways to organize supplies,
manage inventory, and conduct production, all while ensuring a clutter-free and functional workspace.”
According to Tashi the word “entrepreneur” embodies a spirit of passion, innovation, and resilience. It represents someone who dares to dream, takes calculated risks, and transforms ideas into reality. An entrepreneur is a visionary, constantly seeking opportunities and identifying gaps in the market. They possess the ability to think creatively, envisioning possibilities where others may see obstacles. Beyond just starting a business, an entrepreneur is driven by a deep desire for growth and impact. They possess a relentless determination to overcome challenges, adapt to changing circumstances, and learn from failures. Ultimately, being an entrepreneur is more than a title—it’s a mindset and a way of life that
empowers individuals to make a difference, shape their own destiny, and leave a lasting legacy.
To young entrepreneurs embarking on the journey of starting their own business, my advice is to embrace
the following principles. First and foremost, believe in yourself and your ideas. Trust your instincts and
have confidence in your abilities. Embrace failure as a stepping stone to success, as it provides valuable lessons and opportunities for growth. Surround yourself with a strong support network of mentors, advisors, and like-minded individuals who can offer guidance and inspiration along the way.
Moreover, be open to continuous learning and stay curious, as knowledge and skills are key assets in the entrepreneurial world. Prioritize effective planning and organization to stay focused and achieve your goals. Finally, be adaptable and resilient in the face of challenges, as entrepreneurship is a journey filled with ups and downs. Stay passionate, persevere, and remember that with dedication, hard work, and a clear vision, your entrepreneurial dreams can become a reality.
All in all, the journey of Tashi is filled with opportunities to spread joy and warmth through delightful designs and scents. By staying true to the brand’s whimsical charm, fostering a sense of connection with customers, and exploring Creative Avenue, the path to continued success in this adorable world of candles is brightly lit.
By Rinzin Dema
