In a bid to expand and modernize his agribusiness operations, the CEO of a leading Bhutanese agribusiness firm has set an ambitious budget target of Nu 19 million for this year.
The CEO, Thinley Wangdi who has over one decade of experience in the industry with his team has cited several reasons for the increased investment.
Almost 10 years now, KNC has come a long way. We stand tall and proud doing a great business, supporting livelihoods of hundreds of farmers, and reaching our produce and products to thousands of customers across several Dzongkhags in Bhutan, he said, adding that they grew millions of bananas (in pieces), a few hundred tons of watermelons and tons of vegetables.
“We collected scores of tons of ginger and turmeric. We helped 60 households of Bardo grow cardamon and earn millions. Farmers of Goling, Shobling, Tsanglajong, and Ngangla market their bananas, watermelons, and vegetables through us. Farmers of Buli, Tali, Dakphel, Berti, Takabi, Tashibe, and Kaktong also collaborate with us,” he said.
The CEO expressed that the team helped collaborative farmers with marketing, procurement of machinery, direct cash payment and transfers for their produce and most importantly building their capacities.
However, KNC has been invited to over a hundred events (workshops, seminars, training et) to share our experience.
“TRUST is the keyword in our KNC model. Farmers and our customers TRUST us! KNC’s brand image is all about TRUST and Quality.”
Meanwhile, farmers and youths have been able to buy several boleros, 18 power tillers, 19 grass cutters, and 25 maize grinders.
KNC supplies fruits and vegetables to 4 schools in Zhemgang catering to almost 1800 students. The outreach is fairly good. “Our aim of “Zero import of Banana to Zhemgang” is achievable,” the CEO said.
Today, KNC has an Office and Production Unit at Jevalgoli, near Tingtibi to distribute our products and products.
These include the need to upgrade and expand the firm’s infrastructure, invest in new technologies, and expand its product range to cater to growing demand.
“Our goal is to become a leading provider of high-quality agricultural products in the region, and this requires us to constantly innovate and improve our operations,” the CEO, said in a statement.
The budget target is expected to be used to finance a range of new initiatives, including the development of new product lines, the acquisition of new equipment and machinery, and the hiring of additional staff.
“We are committed to investing in the future of our business, and we believe that this budget will help us achieve our goals,” the CEO added.
The move has been welcomed by the industry team, who say that it is a positive sign for the Bhutanese agricultural sector as a whole.
“This is a very exciting development for the industry, and we believe that it will help to drive growth and innovation in the sector,” said a leading agriculture analyst.
While some have questioned the feasibility of the ambitious target, the CEO has expressed confidence that it can be achieved through careful planning and strategic investment.
“We are aware of the challenges that lie ahead, but we are confident in our ability to overcome them and achieve our goals,” he said.
Overall, the CEO’s decision to set a budget target of Nu 19 million this year represents a bold move that is likely to have a significant impact on the Bhutanese agricultural sector.
“If successful, it could help to transform the industry and position Bhutan as a key player in the global agribusiness market.”
