Pelden Wangchuk: Entrepreneur promotes organic and sustainable food choices

Pelden Wangchuk, a 33-year-old entrepreneur from Dorokha, Samtse, is the founder of Nazhoen food processing, a company that is on a mission to promote organic and sustainable food choices. In 2018, Pelden established the company with a vision to provide customers with a range of organic food products that are not only healthy but also environmentally friendly.

Located in Babena, Thimphu, Nazhoen food processing is one of the pioneering companies in Bhutan that places a strong emphasis on organic practices throughout its production process. The company sources its raw materials from local farmers and youth communities within twenty dzongkhags, providing them with income and employment opportunities. By supporting local communities, Nazhoen food processing contributes to the country’s overall economic development.

The company offers a wide range of organic products across various categories, including spicy beaten corn, sweet beaten corn, Bhutanese khabzey, Tangma, noodle, Bhutanese Changpa, potato chips, peanuts, and other food items. Pelden’s vision is to provide loyal customer service for buyers and retailers to gain satisfaction from the product with great taste and different flavors at a reasonable price.

Pelden said the company also promotes local products with a better customer service experience, such as door-to-door services, especially for hotels and retail shops.

The popularity of organic products has been on the rise in recent years, as consumers become increasingly aware of the benefits of organic practices for personal health, environmental sustainability, and supporting local communities.

“Nazhoen Food Processing’s focus on organic practices and sustainable production processes places it at the forefront of companies providing environmentally friendly alternatives to consumers,” he said, adding that by opting for organic food products, individuals contribute to a healthier future for both themselves and the planet.

Pelden’s passion for promoting organic products and supporting local communities has not gone unnoticed. His dedication to providing high-quality organic food products has earned him recognition from both the public and private sectors. “Nazhoen food processing has become a household name in Bhutan, and its popularity continues to grow as more people become aware of the benefits of organic food choices,” he said.

Meanwhile, Pelden Wangchuk’s Nazhoen food processing is a pioneering company in Bhutan’s organic food industry. Its focus on sustainable production processes and support for local communities make it an excellent choice for individuals looking for healthy and environmentally friendly food products. As the demand for organic products continues to rise, Nazhoen food processing is well-positioned to meet the growing needs of consumers.

Content Writer : Tendel Zangmo

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