The fascinating story behind the thriving incense manufacturing company
Bhutanese traditional incense making, an age-old technique, continues to be kept alive by the dedicated efforts of Chhimi Dorji, the founder of Kuengacholing Poezokhang. For over two decades, this family-owned company has not only upheld the ancient heritage of making incense but has also navigated the challenges of the commercial world, carving a niche for itself in the market.
Chhimi Dorji, now 55, traces the roots of his incense-making legacy back to his great-grandparents, who were the driving force behind the idea. With the assistance of the late renowned Dodrupchen Rinpoche in the 1990s, they began producing incense at home, utilizing traditional ingredients and recipes. The passion for preserving this cultural artistry ran deep within the family, and it was this love that led to the establishment of Kuengacholing Poezokhang in 1997.
In the fiercely competitive incense sector in Bhutan, where businesses face numerous difficulties, Chhimi Dorji and his team view these challenges as opportunities for growth. Embracing change and constantly delivering unique experiences to customers have become the guiding principles for Kuengacholing Poezokhang.
Chhimi Dorji states, “We strive to stay ahead of the competition, revolutionizing our packaging and products through continuous innovation and fresh ideas, ensuring our offerings stand out in the market.”
Kuengacholing Poezokhang prides itself on providing customers with a diverse range of incense, featuring different shapes, colors, and aromatic scents. However, staying motivated and building solid connections with agents, wholesalers, and customers hasn’t always been easy.
Chhimi Dorji emphasizes the importance of gaining trust from customers by providing excellent customer service, delivering high-quality products, and actively listening to feedback. This approach helps establish long-term relationships, ensuring mutual satisfaction and continued collaboration.
Time management is also a critical aspect for entrepreneurs like Chhimi Dorji, who juggle multiple expectations and responsibilities. Setting priorities and assigning tasks to a reliable team are essential.
With a workforce of 40 employees, effective management and empowering individuals become crucial. Furthermore, the constant support from his family has been a source of strength and inspiration, especially during challenging times when the market slows down.
Chhimi Dorji credits his ability to develop resilience and keep pushing forward to the love and positive energy that surround him. Additionally, the invaluable support and guidance from individuals like Mr. Glenn and Sonam Chophel, the founder of Druksell, have contributed significantly to the success of Kuengacholing Poezokhang.
Today, Kuengacholing Poezokhang stands as a testament to the family’s unwavering commitment to preserving their heritage, spirituality, and the art of creating incense. The company’s products have found widespread appreciation throughout the Dzongkhags, captivating the senses and winning the hearts of many.
Aspiring entrepreneurs looking to follow in Chhimi Dorji’s footsteps receive valuable advice from this resilient and adaptable individual. He encourages them to aim big but stay focused, embrace continuous learning, build a strong support network, and prioritize customer satisfaction. Chhimi Dorji underscores the importance of embarking on the entrepreneurial journey with passion, dedication, and a willingness to learn and grow.
In a world driven by rapid change and fleeting trends, Bhutanese traditional incense-making remains an enduring symbol of heritage and spiritual connection. Thanks to the efforts of Chhimi Dorji and his family, this ancient craft continues to thrive, infusing homes and sacred spaces with the intoxicating fragrances of Bhutan’s cultural legacy.
By Tendrel Zangmo
