Pema Tenzin is the founder of Bhutan A.P Tour and Treks, a travel agency specializing in pilgrimage tours to Lhasa, Nepal, and Sri Lanka. With years of experience as a tour guide, he turned his deep knowledge of travel and culture into a successful business. His agency focuses on offering meaningful and well-planned journeys, blending adventure with spiritual discovery.

Pema’s journey in tourism started with his education and hands-on experience as a guide. Traveling to different places gave him valuable insights into what makes a trip special. With his passion for travel and creative mindset, he started his own tour company, offering personalized and memorable experiences.

Like any entrepreneur, Pema faced challenges in the competitive tourism industry. Market changes, customer expectations, and building a strong brand were tough. The COVID-19 pandemic and travel restrictions made things even harder. But through strategic planning, quality service, and customer focus, he overcame these obstacles and built a trusted name in Bhutan’s travel industry.

His advice to young entrepreneurs is simple: work hard, stay dedicated, and think strategically. He believes that with persistence and innovation, Bhutan’s next generation can grow the tourism industry while staying true to their passion.

By Yangchen Delkar, Content Creator