The story inspires aspiring entrepreneurs to persevere, overcome obstacles, and turn their dreams into reality
Ugyen Dendup, a 47-year-old former civil servant and ex-CEO of Koufuku international limited, Druk Holding and Investment (DHI), has emerged as a beacon of inspiration for aspiring entrepreneurs. Leaving behind a senior position in the corporate career, he embarked on a journey to explore life outside the boundaries of democracy and the corporate sector. Driven by a desire to provide employment opportunities and work for himself, Ugyen Dendup founded the Serker Cheese Plant.
For 16 years, Ugyen Dendup served dutifully as a civil servant, reaching a senior level in his career. However, a burning desire to pursue a path of autonomy and empowerment led him to contemplate a shift to the private sector. Drawing upon his extensive experience in democracy and the corporate world, he recognized the potential of entrepreneurship to fulfill his aspirations and positively impact the lives of others. The private sector beckoned, promising a new chapter filled with opportunities and personal growth.
Brewing Success
Joined by his cousin brother, Ugyen Dendup embarked on his first entrepreneurial venture, the honey beer factory. Despite entering the market relatively late in the game, their product gained swift popularity, captivating the taste buds of beer enthusiasts. Through meticulous craftsmanship and an unwavering commitment to quality, the duo managed to establish a strong presence in just two short years. Their honey beer became a sought-after beverage, celebrated for its unique flavors and the story of its creators.
The Serker Cheese Plant
With the taste of success lingering, Ugyen Dendup sets his sights on a new endeavor—the Serker Cheese Plant. Undeterred by the challenges of venturing into an unfamiliar industry, he aspires to bring the taste of Bhutanese cheese to discerning palates.
However, as is often the case in the world of entrepreneurship, securing funding proves to be a formidable obstacle. Without substantial assets, financial institutions hesitated to provide the necessary capital for Ugyen Dendup’s ambitious project.
Overcoming Obstacles
Enter the National Credit Guarantee Scheme (NCGS), a lifeline for entrepreneurs seeking financial assistance. Through the support of the NCGS and the CSI Bank, Ugyen Dendup’s proposal for funding was authorized, enabling him to establish the Serker Cheese Plant. With this crucial backing, his dream took shape, gradually transforming into a tangible reality.
Ugyen Dendup’s entrepreneurial journey has taught him valuable lessons, and he eagerly shares his wisdom with others. “Never giving up on dreams, regardless of age or circumstances, resonates deeply,” he emphasizes that a true enterprising spirit lies in turning aspirations into tangible achievements while simultaneously creating opportunities for others.
Ugyen Dendup’s path from civil servant to esteemed entrepreneur embodies the resilience, passion, and unwavering determination required to succeed in the business. His story inspires aspiring entrepreneurs to persevere, overcome obstacles, and turn their dreams into reality.
With the opening of the Serker Cheese Plant on the horizon, Ugyen Dendup’s unwavering spirit continues to fuel his entrepreneurial journey. As he paves the way for a brighter future for himself and others, he stands as a shining example of the limitless possibilities that lie within the realm of entrepreneurship.
