Ugyen Wangchuk, professionally known as UGAY, is an emerging musical artist from Bhutan who is quickly becoming a prominent voice among the country’s youth. Known for his emotionally resonant lyrics and original compositions, Ugay has garnered a strong following through songs such as “Bum Jarim,” “Gachi Bay,” and “Gudira Yoe,” tracks that have struck a chord with listeners for their sincerity and relatability.

Music became his calling during a period of uncertainty, offering him clarity, direction, and a renewed sense of purpose. Today, he uses his platform not only to share his story but to speak on behalf of those who often feel unheard.

Despite the challenges of working independently without a manager or production team, Ugay has built his career from the ground up. He has been deeply involved in every aspect of his music journey, from songwriting and production to organizing performances and managing promotions. His commitment and resilience have earned him both respect and a growing audience.

A defining moment in Ugay’s career was the extraordinary honour of being invited by Their Majesties, The King and Queen of Bhutan, to perform for the people of Bhutan. This national recognition affirmed his place as one of Bhutan’s most promising young artists.

As he continues to grow as a full-time musician, Ugay remains driven by a desire to connect, heal, and inspire through his music. He encourages aspiring artists to stay committed to their dreams, often sharing his own mantra: “Dig the hole until you find the treasure.”