How Tshering Yangzom Transformed a Love for Pickles into a Thriving Business
In 2022, Tshering Yangzom, a visionary entrepreneur hailing from Lhuntsi, Bhutan, embarked on a remarkable journey that led to the creation of the celebrated Bhutanese pickle brand, Umami Condiments. With a passion for preserving unique flavors and an entrepreneurial spirit, Yangzom’s venture has not only delighted taste buds but also redefined local culinary experiences.
A Culinary Visionary’s Ascent
Tshering Yangzom, aged 51, sought to elevate the gastronomic landscape of Bhutan by introducing a diverse range of pickle side dishes through Umami Condiments. A fervent businesswoman with unwavering determination, she drew inspiration from her love for preserving and sharing flavors that are quintessentially Bhutanese.
Umami Condiments, a venture co-founded with her son, Lhaksam Tempey Gyeltshen, initially began as a labor of love for their favorite Balichow pickle. “My son and I are very fond of Balichow pickle because it is very delicious,” Yangzom shared. After garnering praise from friends and family for their homemade batches, the dynamic duo decided to transition their passion into a thriving business, guided by their loved ones’ overwhelming support.
From Homestead to Market
The Balichow pickle, often referred to as “eazy,” holds a cherished place in Bhutanese cuisine for its versatile flavors. Umami Condiments’ Balichow stands out with a distinct taste that appeals to workers and students looking for a quick and delectable meal option.
Though challenges and setbacks were inevitable, Yangzom’s tenacity kept her moving forward. The discouraging days were met with resilience fueled by a commitment to her nation’s economy and the positive feedback received from customers. She embraced every obstacle as an opportunity to learn and refine their products.
Building Bridges Through Innovation
Umami Condiments faced the challenge of introducing a new product to the market and building brand recognition. To overcome this hurdle, Yangzom and her team focused on crafting a robust brand identity through social media engagement, food events, and trade shows. Time management emerged as another crucial factor, allowing them to efficiently handle responsibilities, prioritize tasks, and adapt to evolving market dynamics.
The support of Yangzom’s family, particularly her father’s mentorship, played an instrumental role in overcoming obstacles and charting a course toward success.
From Local Favorite to Global Sensation
Today, Umami Condiments stands as a testament to Yangzom’s unwavering dedication, rapidly garnering recognition in the market. The flagship product, Umami Crispy Shrimp Balichow, crafted from a blend of shrimp, garlic, onion, vegetable oil, and seasoning, has delighted palates and amassed positive reviews.
Reflecting on her journey, Yangzom offers valuable advice to budding entrepreneurs: prioritize eco-friendly products, embrace technology, offer personalized experiences, harness online sales, and leverage AI-driven insights.
Tshering Yangzom’s entrepreneurial odyssey with Umami Condiments exemplifies the power of passion, persistence, and innovation in transforming a homemade delight into a beloved brand that resonates with both local and global audiences.
By Tendrel Zangmo
