A Dedicated Founder’s Vision to Keep Prayer Flags Clean and Clear
Yeshi Tshomo, 26 years old is the founder of Darzang Prayer Flags. It is a family business that seeks to uphold the profound significance of prayer flags.
Driven by a deep passion for the country’s traditions, Yeshi said, “I recognized the need to create a domestic manufacturing enterprise that would prioritize quality and authenticity over profit margins.”
In an interview, Yeshi expressed her commitment, stating, “Instead of focusing solely on price, we prioritize the quality and spiritual significance of our prayer flags, ensuring they meet the precise requirements for clean and clear words.”
Yeshi’s dedication to maintaining the sanctity of each flag is evident in every aspect of the manufacturing process. With guidance from spiritual advisors Khempo Tshewang and Karma Phuntsho, Yeshi oversees the selection of high-quality raw materials and the meticulous arrangement of prayers and mantras, ensuring that each flag carries the blessings and aspirations of its creators.
However, the path to success has not been without challenges. Yeshi shared that one of the primary obstacles faced by Darzang Prayer Flags is the price competition from cheaper imported alternatives flooding the market.
She acknowledges the difficulty of fixing a competitive price in the face of these lower-cost options. Yet, she remains steadfast in her belief that the inherent value of their product lies in its superior craftsmanship and the positive karmic benefits it brings to both buyers and sellers.
The founder emphasizes that Darzang Prayer Flags encountered a significant hurdle when a breakdown in connections between retailers and manufacturing companies in other countries disrupted the supply chain. This setback not only impacted sales but also raised concerns about design leaks and the potential production of imitations.
Despite these challenges, Yeshi’s unwavering commitment to preserving the authenticity and uniqueness of her prayer flags drove her to find innovative solutions and forge ahead.
Today, she got a space at Start Up incubation center. Darzang Prayer Flags have intricate designs and spiritual symbols featured on the flags have captivated people around the country, offering them a glimpse into the profound beauty of Bhutanese traditions.
“Darzang Prayer Flags has become a conduit for cultural exchange, fostering a deeper understanding of Bhutan’s rich heritage and spreading positive energy far beyond its borders,” she said, adding that it has transcended borders and found success both locally and internationally.
Beyond the business aspect, Yeshi’s mission with Darzang Prayer Flags extends to community development and preserving Bhutan’s cultural legacy. By blending art, spirituality, and tradition, Yeshi and her family contribute to the preservation of Bhutanese unique heritage while also providing economic opportunities to local communities.
As Yeshi Tshomo and her family continue their journey with Darzang Prayer Flags, their commitment to quality, authenticity, and the cultural significance of this ancient tradition serves as a testament to the power of entrepreneurship and the impact that one person can make in preserving and promoting heritage.
With every colorful flag that flutters in the wind, Darzang Prayer Flags bring blessings, positivity, and a deeper connection to the Bhutanese way of life, ensuring that this cherished cultural legacy endures for generations to come.
Content Writer: Tendrel Zangmo
