Pema and Lhakpa Tamang – Brothers Inspired by Family Business and Entrepreneurial Spirit
A bustling fusion computers business in Thimphu town (at Norling Building) is revolutionizing the tech industry. Spearheaded by brothers Pema Tamang, 34, and Lhakpa Tamang, 39, this dynamic duo has overcome significant challenges to establish a thriving enterprise that stands as a testament to their determination.
Coming from a family deeply rooted in business, Pema and Lhakpa were inspired by their parents’ relentless pursuit of success. “From an early age, I witnessed our family’s business ventures flourish, leaving an indelible mark on our young minds. This upbringing instilled in us the values of hard work, dedication, and a passion for innovation,” Pema said.
However, when they embarked on their own entrepreneurial journey in 2012, they were confronted with a series of daunting challenges. “The initial hurdle we faced was securing the necessary investment and access to finance,” Pema said, adding that traditional lending institutions were cautious about supporting a relatively unknown venture in the competitive tech industry.
Furthermore, Thimphu’s limited market presented another obstacle. The brothers recognized the need to differentiate themselves in a saturated market, which required innovative marketing strategies to capture the attention of potential customers. “We had to confront aggressive competition from established players in the industry, which posed a threat to their fledgling business,” Pema said.
Pema and Lhakpa quickly pivoted, determined to overcome these challenges and carve a niche for themselves in the ever-evolving market. They implemented better business policies that focused on fostering customer loyalty, providing top-notch service, and offering unique fusion solutions tailored to each client’s needs.
“Embracing the power of digital marketing, we built a strong online presence, leveraging social media platforms and search engine optimization to attract a wider audience,” according to them.
Their unwavering dedication and innovative approach bore fruit, as their business gradually gained recognition and trust in the market. In 2013, a mere year after its inception, their remarkable achievements were acknowledged when they were honored with the prestigious Young Entrepreneur of the Year award. This accolade served as a testament to their resilience and unwavering commitment to success.
Reflecting on their journey, Pema and Lhakpa offer advice to aspiring young entrepreneurs. They emphasize the importance of being risk-takers, unafraid to step outside one’s comfort zone.
“Focus on your plan,” Pema said, advising aspiring entrepreneurs to stay committed to their vision even in the face of adversity.
Furthermore, they stress the importance of embracing challenges as opportunities for growth and learning and executing better business strategies and policies to remain competitive in the market.
Today, Pema and Lhakpa’s fusion computers business continues to thrive, providing innovative tech solutions to a growing customer base. Their commitment to excellence and their ability to adapt to an ever-changing market have ensured their longevity and success.
As Thimphu’s tech industry expands, Pema and Lhakpa Tamang serve as shining examples to aspiring entrepreneurs, proving that with determination, resilience, and a dash of innovation, dreams can indeed become reality.
Their story is a reminder that success is not merely a destination but a journey marked by constant evolution and the pursuit of excellence.
By Kinley Yonten
